The Belief Builders - A Podcast For Online Entrepreneurs

Episode #32 - Creating Tiny Offers with Allie Bjerk

Episode Summary

I recently had the immense pleasure of interviewing the amazing Allie Bjerk. Not only is she a beautiful human being, she is an extremely successful online business woman, a 7-figure earner, and awardee of the prestigious 2 Comma Club award. In this interview we discussed the number one thing that she felt online coaches and entrepreneurs needed to know about building their business online.

Episode Notes

I recently had the immense pleasure of interviewing the amazing Allie Bjerk. Not only is she a beautiful human being, she is an extremely successful online business woman, a 7-figure earner, and awardee of the prestigious 2 Comma Club award.

In this interview we discussed the number one thing that she felt online coaches and entrepreneurs needed to know about building their business online.  

Here's the links to connect with Allie, listen to her podcast, and get her special tiny offer lab gift.

https://alliebjerk.com/
https://podcasts.apple.com/us/podcast/rich-life-reframe/id1438781160
https://www.tinyofferlab.com

You can connect with me on Facebook (https://www.facebook.com/DonnaJoyUsher), on  Instagram (@donnajoyusher), Youtube (https://donnajoyusher.com/youtube-channel), LinkedIn (https://www.linkedin.com/in/donnajoyusher), or on Pinterest (https://donnajoyusher.com/pinterest).

You can also access any resources that I mention in the show at https://donnajoyusher.com/resources.

Episode Transcription

Donna Joy Usher  

Welcome to this episode of Functional Marketing 101. I'm here with Allie Bjerk, the amazing host of the podcast, Rich Life Reframe.

 

Donna Joy Usher  

Allie is a visibility strategist coach and consultant who helps online business owners to launch and scale businesses that allow them complete freedom. She doesn't believe in trading time for money and helps her clients create time leveraged business models and absolutely zero ceilings on their income. Ally's mission is to help entrepreneurs to show up authentically, own their expertise and to not shrink down from their big dreams.  

 

Donna Joy Usher  

Her focus on inner work, confidence, consistency, captivation, and clarity has set her work apart from other marketers and strategists who focus on tactics and algorithms over relationships. Before launching her business, Allie spent four years working for corporate web development and internet marketing agencies. Managing their SEO and social media departments, teaching marketing and training new agency employments. She left a corporate career after the birth of her first baby and a battle with debilitating postpartum anxiety that served as a catalyst for her to transform her life and never look back. She now lives in adventure and travel filled life based in Northern Minnesota with her husband and three young children.  

 

Donna Joy Usher  

So welcome, Allie, I'm so excited for you to be here. And I want to thank you for giving up some of your valuable time to be here to speak to us today.

 

Allie Bjerk  

Thank you so much for having me. I'm really excited to be here.

 

Donna Joy Usher  

You're welcome. And hey, first of all, I wanted to want to congratulate you... take this opportunity to congratulate you on your two comma, comma club award.

 

Allie Bjerk  

Thank you so much.

 

Donna Joy Usher  

For those. Yeah, well, for those of you who are watching this and thinking what the hell's a two comma club award. So it's a pretty prestigious award that you get for having run seven figures through a funnel. So we're not talking about the seven figures for your business. We're talking about seven figures through one funnel.

 

Donna Joy Usher  

I'm so excited to have you here today, and I'm so excited to dive into our topic about creating offers. I know that this is a particular specialty of yours.

 

Donna Joy Usher  

Okay, so let's start at the beginning. For those people out there who are kind of like new to the online space, what exactly are you referring to when you use the word "offer"?

 

Allie Bjerk  

So when I say offer, I mean, the signature package. So your premium signature package that you would create for people. So if you're going to, I'm trying to think of an example in a store. But when you... the example that I use in my webinar about what an offer is, is when you go to a store, and they have those end caps that have everything that you would need in one place. You know, they're they're specifically designed, if it's a bathroom and cap, it's like the towels and the floor mat, and the hand towels and the soap holder. And you know, it's like everything is in one place.  

 

Allie Bjerk  

So an offer is kind of the same thing, in that you have everything. They're ready to serve your customers based on what you already know they need. So it could be you know, a training on... in my in my, you know, business, which is very digital marketing focus, it could be a Facebook ads training, and it could be an offer training, and then it could be a sales funnel training and email training. So I know all of the different pieces that go into it. You would want to solve that same problem for your audience. So on that same hand, making sure that you know exactly who your audience is, so that you can create an offer that really speaks to them, those two kind of go hand in hand.

 

Donna Joy Usher  

Okay, so the office not just made up of one thing, it's made up of many things.

 

Allie Bjerk  

Yes. So it's, it's not so much just a single product. But when I say an offer suite, it's it's what is everything that they get as part of working with you. So when you build something that feels really valuable and really tangible for your clients, it has to be a little bit different, especially in the life coaching space, because ultimately you're selling happiness. But for people to buy happiness, they need to know what they're getting. They need to have different layers of support.  

 

Allie Bjerk  

So an example of an offer for a coach would be you know, you get weekly calls, you might also get voxer support or some type of you know, emergency contact support where if you're you're in something or you're experiencing something in between calls, you have the opportunity to reach out. Maybe you have some programs that you've created based on what you see people experienced very often. I mean, maybe you have like a confidence training or you have a journaling prompts that you give to your clients.  

 

Allie Bjerk  

So you figure out these pieces and if you think about it like an infomercial that you've seen on you know, we have the home shopping network here but there is so many They're selling things. And it's like, and you get this. And if you buy now you also get this piece. And it's a limited time. And it like, the reason they craft those buying experiences is because it fires so much dopamine in our brain, when we see that sales pitch that we're like, oh, I want that. And I want that, too. So if you can create an offer that really helps light up their entire brain with excitement, that's when it really helps solidify the sales experience for people.

 

Allie Bjerk  

So it's kind of like a package being put together that they need.

 

Allie Bjerk  

Yep, exactly.

 

Donna Joy Usher  

Awesome. Okay, so why is crafting an offer so important?

 

Allie Bjerk  

One of the biggest reasons is because it helps you attract your ideal clients. I always use this example of like, when I first started my business, I had very little kids at home. I was... I didn't have any child care yet. And I was so embarrassed if my kids would cry in the background, or if somebody would wake up from a nap early or, you know, something... I was so trying to be someone different in my business than I actually was that I was ending up attracting clients that weren't really ideal anyway. So there would be, you know, like corporate based men that would hire me to help with their marketing. And then it was just a miserable working experience. Because, you know, they didn't get me, I didn't get them. But because I wasn't showing up so authentically, in my marketing, once I started, you know, having a baby bouncing on my lap for an extreme example, while taking a sales call, like the level of just soulmate style clients that I attracted, because I was showing up very authentically, it totally shifted.

 

Allie Bjerk  

So when you can have an offer that really shows your expertise and your personality, and brings in these different elements that you know, as the expert people really need, whether it is the journaling prompts, or you know, extra trainings or access to you, just so that they feel really safe and supportive when they're making that purchase. That makes a huge difference.

 

Donna Joy Usher  

Okay, so I know, some of us watching this may have heard, have already heard of the term value ladder. So are offers and value ladders different, and if so, how?

 

Allie Bjerk  

Yes, I would consider them to be very different. So the value ladder. One way I've heard this explained is that if you think of your signature offer as kind of in the middle of your value ladder, if you think of it as steps, you know, kind of an ascending, curve up into the right, you start with small offers. My specialty is helping people to craft what I call tiny offers. So using a lead generation process that sells very small digital products to bring people in.  

 

Allie Bjerk  

So in my case, that would be like the very first step of my value ladder. And then I have a $2,000 course that would be kind of the next step. And then after that I have a $10,000 group coaching program, and then a mastermind as an even higher step above that one.  

 

Allie Bjerk  

So the more we move up into the right, the more access or the more touchpoints, the customer would get with me. So they might, you know, get private one on one calls with me when we're all the way at the you know, the top tier of the value ladder, whereas when it's just the tiny offers, there's no support, and there's no contact whatsoever.

 

Allie Bjerk  

So it's if you think about an ascending ladder, where each step is a little bit more money, but it's also extra support and extra contact and extra touch points. That's how I would explain the value ladder and knowing that each step of the ladder is its own offer. And then even further, like each one has its own sales funnel, essentially. Because I used to think that a sales funnel, you bring them in with one tiny offer, and then you you sell them all the way to your highest thing. And that is the funnel. But in reality, I had the biggest aha moment when I realized, every single one of these has its own recipe for a sales funnel of how you can best sell at that level. And people will kind of move in between each step of the value ladder as they are ready.

 

Donna Joy Usher  

Okay, so that's interesting, because my idea is value ladder was, yeah, just that one funnel that ascends the money, you know, and they keep getting the next thing and the next thing and the next thing. So...

 

Allie Bjerk  

But people might jump in with your highest ticket thing. It all depends on how ready they are to solve their problem and how much support. Because people learn in very different ways. And I mean, even mindset wise people value money in different ways. Like, some people are willing to invest, you know, $30,000 to shorten their learning curve to six months instead of other people are like, you know what, I'm just gonna invest $27 into this other thing, and I'm gonna take as much time as I need to figure it all out on my own. So that it sometimes if people have that more efficient mindset of like, let me just throw money at support and learn very, very quickly. I think having that value ladder allows you to attract people no matter where they're at, in that level of mindset to you.

 

Donna Joy Usher  

Yeah, cuz that I mean, I work as a sales coach. So there's definitely a mindset. Sometimes I'm just like, what, why, why? Yeah, after you've listened to them talking about this stuff for a while, and they're like, Oh, you know, like, I'm just like...  

 

Allie Bjerk  

Isn't the best fit right?  

 

Donna Joy Usher  

Yeah. Okay, so let's get back to the value ladder. So basically what I'm hearing about is that the value ladder, each step, it's it's all... So it's like a pass to the same destination. It's basically different levels of support, or what they were how the how they're getting that support is like, with each offer is different.  

 

Allie Bjerk  

Absolutely. When... before I had won my two comma club award, I was studying all sorts of other two comma club winners. And I was wondering what is this unifying thing between all of them? And what I realized that was that they had, they all had a similar value ladder, and all based on one result. So if the result is the same at every single step. So for me, it's visibility. No matter what, I help people get more visible, but I might be helping them get more visible on their own at $27. Whereas I'm, you know, practically building the funnels for them at the highest tier. But it's always, it always can be boiled down to that that same result.

 

Donna Joy Usher  

Right.

 

Allie Bjerk  

When I like simplified that in my brain, it made it so much easier to think about. Okay, I could have this offer here. And these are the things that they would need to be able to get the result for this price point. Here's what they could do to get the result at this price point. So as long as people are getting, ultimately getting what they what they want, and what they think they need from the product, you know, that result that they're really after, then the price point, just shifts slightly based on support.

 

Donna Joy Usher  

So it's congruency through the whole thing. I guess this is interesting, I've just had this metaphor jumped in my head. So it's like every step of the value ladder. If we're talking about this being a destination that they want to get to, right? Because that's what people come to, you know, people want to put money in their pockets, because there's a destination they want to get to. So when you're at the bottom end of the scale, with a smaller one, they're not getting a support, it's like, they have to walk the whole way. And then the next one up is okay, they get a bicycle. And the next one up is yet they might get a car, there's a bit dinky. And then finally we get to the top where they get like, you know, a subsonic jet.

 

Allie Bjerk  

Right, exactly.

 

Donna Joy Usher  

But it's the same thing, that they're getting. The same journey that they're taking, just as how quickly and how much support they're going to get on the way.  

 

Allie Bjerk  

Yes, a hundred percent.  

 

Donna Joy Usher  

Awesome.

 

Allie Bjerk  

So for life coaches, it's like knowing what... it's kind of partnering a few things. Like knowing what their unique selling point is. So what makes them special or unique, and that can be their story, it can be their results, like the combination of those two things, and then how they talk about that to attract the right people, and then how they craft that offer that ultimately serves their highest interest and their skill set. And then combines it with simplifying what they're selling.

 

Donna Joy Usher  

So I guess the most important thing that they need to know, you know, before they even start putting together an offer is like, who they want to help help and how they want to help them.

 

Allie Bjerk  

Mm hmm.

 

Donna Joy Usher  

So until they kind of know that, then really, it's like, well, the offer doesn't make sense, does it?

 

Allie Bjerk  

Mm hmm. When so many life coaches that I've worked with too, it's based on their own life experience. Like they you know, if they had a calling, or they've always known they were meant to coach, they, typically the ones that I've worked with, they've experienced something where now they want to help other people get that same result, or they want to bring people through that same journey that they experienced.  

 

Allie Bjerk  

So some of it is just that ownership of accepting that you know enough and that you're ready to coach people on that journey. Even if you're somewhere along that same journey, still yourself, but a few steps ahead. So for people who want to simplify and create that offer, it's really thinking about kind of the framework or what, what they went through to get to the results so far for themselves.  

 

Allie Bjerk  

So what actions are they taking or what you know, what steps did they take to be able to get to where they are. Because a lot of people... you know, they don't think about... well, I don't have a framework or I don't have a system. But when you can also create a value ladder and an offer based on being able to sell something that feels like a framework... like our brains really love being able to think about new opportunities.  

 

Allie Bjerk  

So the reason... I mean if you think about the fitness industry, for example. There's like the keto diet and the Mediterranean diet. And there's like, all these new ways to get to the same result. But it's because our brains just love the the new and improved versions of things. So if they can come up with the name or the framework of how to get people to the result, that's like an additional bonus to be able to name what their offer suite is, or name what their offer is, and get people to really understan. Especially when you're selling something like happiness, or fulfillment or something that's a little bit harder to package. It doesn't have such a clear return on investment, like a lot of business programs do. So that makes a really big difference for life coaches, too.

 

Donna Joy Usher  

Right. I guess you saying you've... because you've (inaudible) haven't you?

 

Allie Bjerk  

Yeah. Yeah. And I'm so glad that I did.

 

Donna Joy Usher  

Yeah, it's cute. Oh, I saw I was like, Oh, that's cute. Okay,

 

Allie Bjerk  

Yeah, now there's like micro offers and nano offers and like, I'm glad that I officially have the, you know, the art that I can put behind tiny offers. But...

 

Donna Joy Usher  

Yeah, it doesn't sound... Micro offers doesn't sound quite as good, does it?

 

Allie Bjerk  

No... Think about Mary's...

 

Donna Joy Usher  

All right. So can you break down the process of how somebody would go about building an offer? Like, what do they need to think about? And what do they need to do?  

 

Allie Bjerk  

Yeah, so... really just sitting down with a mind map or, you know, blank piece of paper. Like I have these notebooks that I use... some are falling apart because I use it so much. But just like blank paper that I brainstorm on all the time. And I think figuring out, you know, how did they get where they are, if their ideal customer is someone similar to them. And understanding all the different steps. You know, what, what are all the different elements that you had to use.  

 

Allie Bjerk  

So if you're a fitness coach, I mean, we know that there's, there's nutrition, there's sleep, there's water, there's working out, like, there are all these different pieces that ultimately work together to get to the result. So if life coaches can kind of do that same brain dump exercise and mark down, you know, first I was here, and then I did you know, these five things, and this is where I'm at now. So really being able to simplify their own process is the initial step that I would recommend most people start with,

 

Donna Joy Usher  

Okay, and then once I've done that, so that sort of written that down and work that out, where they go from there?

 

Allie Bjerk  

Not being afraid to niche but not, when I say niche down, it's like, pick one certain type of audience, but not so niche, there's not a demand for it. So ultimately, having a little bit of research in that initial phase too of... is anyone asking for or looking for this type of coaching? You know. If it's, if it's like coaching...

 

Allie Bjerk  

I had someone tell me this one time, I'm not even making it up. They wanted to coach people on how to create cross stitching pattern businesses, and like that is such a tiny, tiny, you know, you there might be someone out there that wants to learn how to do that. But as far as like, having mass market potential, it's just not, not there.  

 

Allie Bjerk  

So if you can find a need that a lot of people are trying to solve, or you know, a desire that a lot of people have, that you can help support them. Making sure there's demand for what you're getting ready to supply is that, you know, we are businesses, we do need to make an income and making sure that there are enough people that can keep paying us is an important piece of it, too.  

 

Allie Bjerk  

So making it somewhat niche, but not not saying like, Oh, I can help anyone who needs anything. But also not like I help people create businesses about cross stitch patterns. You know, so it's finding somewhere in the middle.

 

Donna Joy Usher  

And I guess this is all flexible, isn't it? Like it changes while you're working with it? So I guess and what you seem to be alluding to here, is that sort of the important part of working out the offer is your story and your message to the market as well.

 

Allie Bjerk  

Yeah, yeah. And I think what you said too, is being flexible, and being willing to pivot and try things and know that you're not married to anything. If you... even if you test out a campaign, if you like consider it a campaign or you consider it a trial launch of working with a certain audience. If it doesn't resonate with you or you, it doesn't get off the ground, like you can always pivot and change your messaging or your angle. And a lot of people in marketing. I mean, that's the most frustrating part. But it's also the most important part is to test different. I mean, even testing different offers at first until you find something that really converts at a, you know, the rate that you want it to.

 

Donna Joy Usher  

Yes. Because it's it's I guess it's one thing and I know this is like one of the things I've struggled with over the years trying to get to the point where what I want what I want to do and how I want to help people, right? It's like, putting it into... even though you went through that journey yourself, it's putting it into the words that speaks to the other people who are going through that.

 

Allie Bjerk  

Yes.

 

Donna Joy Usher  

Being able to, like verbalize it in a way that like really like, they like oh my God, that's what I need.Yeah. And I think it's like, I think it might have been something Russell Brunson was saying, wasn't it that when we go through the journey, we have to sing but then we've become the intellect. And then we stopped thinking that way. And we don't make that connection anymore.

 

Allie Bjerk  

Yeah, yeah. That's, I mean, I've experienced that exact same thing, where it's been helpful to look through old journal entries, or even read books that I, I've read in the past and remember what I was thinking when I read that book, or I mean, just studying my journey through all of it, and remembering how it felt to be, you know, pre-launching a business and being able to still speak in that way.

 

Donna Joy Usher  

Yeah, awesome. So do you have some examples of like a client that have come to you with helping them clarify the offer of how it's helped change their business?  

 

Allie Bjerk  

Absolutely. So in the in the fitness niche is what I can think of specifically first. I had a customer who generally coached people through health and you know, health and wellness coach, and she didn't have any offers. Didn't have any didn't have a value letter. And when she shifted into having a very clear front end offer that was, I think hers was about six getting a six pack or getting abs. So it was very specific, it was one result, it felt very tangible. And when she shifted into leading with that type of offer that was so specific, her business, I mean, completely exploded, because now people knew exactly what they were getting, or she was attracting a certain audience where that was important to them. They didn't just want to lose, you know, a couple pounds.  

 

Allie Bjerk  

Because if you say health and wellness, that's a very broad thing. But when you can be specific about it, what the offer is, what the result is, you start attracting different people. You start attracting more of the right people. And then she was able to launch a membership based off of that, and then, you know, expand into like a higher level thing from there too. But, but I think anytime, when people have an offer, it makes it a lot easier to think about lead generation and where you're going to find people and how you're going to bring them into the business because you know what you're talking about, and what you're selling.

 

Donna Joy Usher  

So that I just had like a little bit of it when I was doing a little bit of a shift even on thinking about the niche, right, because we always think about like niches like women like pre menopausal or their strike, but in reality, what you're just saying then is like for her than it was the the niche, the important part was the result that they wanted.  

 

Allie Bjerk  

Yeah.

 

Donna Joy Usher  

It probably wouldn't have matter like, whether or not they were 18. Or whether or not they were 40 if they wanted abs,

 

Allie Bjerk  

Yes.

 

Donna Joy Usher  

So in that the result became the the niche. And yes, the woman who wanted actually abs to show is going to be very different than the woman who just wants to lose 10 pounds.

 

Allie Bjerk  

Yeah, yep. Same with, you know, more more specific lifestyle coaches. If it's like being a divorce coach, like helping people recover from a divorce gracefully or like being able to co parent amicably? You know, it's, that's a very different thing than just like coaching women through transition. You know, so it's like, if you can come up with, I guess, niching into what the problem is that you're solving. That's probably a big part of it, too.

 

Donna Joy Usher  

Yeah, I think I'm gonna have to get my notebook out tomorrow.  

 

Allie Bjerk  

But I mean, yeah, I guess. So results based, pain point based, that's a very, very clear niche to start breaking into more so than the demographics of you know, someone who's 35 to 45. And....

 

Donna Joy Usher  

Yeah,

 

Allie Bjerk  

like, why did they feel stuck? I have this exercise that I've done myself, and that I share with some of my students and it's the five why exercise which I think they do in life coaching too. Where it's like, you know, why? Why do you feel that way? Okay, why is that? Why do you you know, what, what do you think caused that and you just keep, like asking yourself why?  

 

Allie Bjerk  

So if you think about your ideal audience, it's like, Okay, well, why do they want to be happier while they're feeling stuck? Why are they feeling stuck? Because they're not doing what they want to be doing. Why aren't they doing what they do? So if you can keep like getting even deeper in, especially for us, you know, if you are coaching people who are in a similar spot to where you were, it can even help bring back those memories of like, That's right. That's, that's where I was a few years ago, before I, you know, got to where I am now and why I'm coaching on what I am.

 

Donna Joy Usher  

And this yeah, so basically digging, digging, digging, okay. Which makes me realize that, you know, we talk about the offer, but then we're talking about a store that message, but now really, nailing this wholiness is like then so important for your marketing message, right?

 

Allie Bjerk  

Mm hmm. Yeah, it all ties together. You can't talk about one without the other.

 

Donna Joy Usher  

Yeah. Yeah. To kind of segmented out and like just like, you know, the guy's a doctor, and they just looking at one body part. It's like, No, have a whole body.  

 

Allie Bjerk  

Exactly, yep. The holistic approach.

 

Donna Joy Usher  

It all works together. Okay. It's so funny, because I mean, I know a lot about this sort of stuff. But even as talking to you, it's like, oh, of course, that makes more sense now to do it like that.

 

Allie Bjerk  

What is that thing? Like? You can't see the forest for the trees or something?  

 

Donna Joy Usher  

Yeah.  

 

Allie Bjerk  

It's hard. It's hard when it's like right in front of you.

 

Donna Joy Usher  

Yeah. Awesome. So is there anything else that you think that our coaches need to know about offer building?

 

Allie Bjerk  

The testing we we already talked about briefly. But I think giving themselves grace, when they're in that phase of trying to figure it out. I've seen a lot of people get frustrated and you know, why isn't it working for me, it's worked for these other people. Like if they go internal and they they get blamy and shamy really quickly. Of like, there's something wrong with me, there's something wrong with my business. I'm not cut out for this. And I, I think just encouraging coaches to continue doing their their mindset work, and believing in it and being willing to test different things and knowing that it's just data and it's just getting examples, and we get emotionally attached to things, especially when it's a business that's tied to our names and our faces that it can go personal really quickly. But remembering that it's just finding the messaging, finding the offer that works.  

 

Allie Bjerk  

It's not you know, it's nothing personal, it's business and making sure to be able to keep keep yourselves in that mindset of moving forward. Because I've seen a lot of people get stuck and frustrated, and they stopped testing, when they're... I don't know if you've ever seen that image where it's like someone who's picking for diamonds, and they're like, they're about to break through the wall. And then the other guy is like walking in the other direction. So I think remembering that, just not giving up and being willing to keep testing and trialing is the most important thing for people to remember.

 

Donna Joy Usher  

So really, to realize that it's not that you're being rejected. You just aren't saying the right words yet. You just haven't got in the way that's going to be I guess it's the difference between when you've you haven't got it quite right. And it's like you're whispering, as opposed to we've got it right here. Your voice is even though you're physically yelling, it's like, your voice is so much louder. Because Yeah, speaking to people at the summit and really tugging on the heartstrings. And let's face it, I mean, no matter what business you're in, people don't buy unless it's have some sort of emotional element to them. Is it?

 

Allie Bjerk  

Yes. Yeah. Dan Kennedy is a copywriting genius. He writes on direct response copy, and he calls it the dog whistle marketing. So if you think about, if a dog hears his dog whistle, he's like, you know, immediately, he's so captivated by what that noise is. If you can write copy in that same way, that helps really attract your ideal audience.  

 

Donna Joy Usher  

And then to be able to do that you need to have done everything you've talked about already.

 

Allie Bjerk  

Yes, and understand them..  

 

Donna Joy Usher  

And to put yourself back in their shoes, and remember what it was like when you're at that stage, as opposed to becoming all intellectual, intellectual, what we tend to do and analytical. Awesome. Okay. Well, I know, everyone, Allie has a resource that she has very kindly shared with us. She's going to share with us and I'm gonna put the link below this video. But Allie, do you want just tell them a little bit more about what it is?

 

Allie Bjerk  

Sure. So it's a free masterclass that I put together about tiny offers. So it, it kind of talks about what we've gone through today with crafting your offer, but in the the front end funnel of what you would create for bringing leads into your business. So it's a class about five different shifts that I had to make in my own business to be able to make a tiny offer work inside of my company.  

 

Donna Joy Usher  

Awesome. And this is really what people need, isn't it? They need that tiny offer to start?

 

Allie Bjerk  

Yes, yes, yeah. Because there's so much is there's so much clarity below the surface of being able to create something or create your first funnel, that when you can, when there's not all the pressure that people usually put on themselves for creating a funnel, when it's like a webinar, or you know, a lot of people start with a course that's a big ticket course, when you can start smaller, it takes off a lot of that pressure like this has to be perfect. It has to be just orchestrated, just so to bring people through this journey, that I found it, it's it is a lot of work to create a tiny offer. I'm not gonna lie, but also like, there's so much power and clarity that comes with going through that exercise that I think it would be really valuable for a lot of people to watch.

 

Donna Joy Usher  

But it makes sense. Like, if it's if it's going to be like a lot of work to create a tiny offer, I mean, how much more work is it going to be to create a big mastermind offer, right? And then if you haven't, if you haven't got it, right, like, if you. It's kind of like the testing thing, isn't at the tiny offer? You can test and tweak because as we said before, with that value ladder, each thing is going to have the same destination, the same sort of message to market, it's just really how how they're getting there is different. So if you I mean, seems to me that everyone needs to go and get this tight offer mastermind. Get that first thing, right?  

 

Allie Bjerk  

Yeah, yeah.  

 

Donna Joy Usher  

Otherwise, they're gonna be wasting so much time and energy, if they just dive into like the mastermind thing. And then no one wants it, right. I mean, I', guilty. I've done that seven times. So many membership sites and so many things. And then like, like, that whole, if you build it, they will come, you know.

 

Allie Bjerk  

Well, I always think about seventh grade science class when you're learning about scientific theory. And you know, if you change too many things in an experiment at one time, you don't know what actually led to what result. So when you have these big ticket things, and there's all these pieces... I mean, I have I have a webinar funnel, but there's an email sequence and there's a webinar and there's like all of this tech to deliver it and if something breaks, it's really hard to figure out okay, what's happening? Are people just not buying right now or the ads wrong? Or is the funnel broken? So when it's smaller,  there's a lot less to risk or the you know, it's.... Yeah, I guess it's just small, a little bit smaller reward but smaller risk too.

 

Donna Joy Usher  

Yeah, I guess to like, you need tiny offers to widen your funnel. So you can bring more people in. So that you can find the people who do want to fast track themselves just exists or to wherever it is that they're going.

 

Donna Joy Usher  

And so if people want to find out more about you, they can find you on your podcast, Rich Life Reframe, but where else can they connect with you?

 

Allie Bjerk  

So one benefit of having an odd last name is that I have captured all of the handles on every social media platforms, so it's just Allie Bjerk, on Instagram... that's where I hang out the most. I share a lot of stories from my day-to-day life, running business with children. Also, my website is an entry point for lots of free content that I have available. That's just alliebjerk.com.

 

Donna Joy Usher  

Awesome. Okay, so I'll put all those links into the show notes so that people can go in and check ypu out.

 

Donna Joy Usher  

So thank you so much, Allie for giving us your valuable time to be with us today. I know I've learned so much about the art of crafting an offer. And I'm sure that our podcast listeners can't wait to get started with their own and, especially their own tiny offers.